IH.Project file

ReplyMagic

AI Creator ToolLive ProductContext-Aware Replies

ReplyMagic understands the page, the post, and the creator's established voice before it drafts a reply - turning audience conversations into a repeatable growth loop without sounding automated.

Services
AI BehaviorProduct DesignCreator WorkflowGrowth Systems
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Challenge

Automate at conversational scale without producing the generic, repetitive responses that make automation obvious and trust disappear.

Role

Founder and product lead across concept, voice behavior, experience, system design, and product direction.

What It Does

Instagram API · Cloudflare Workers · Web + iOS + Android Billing

01

Built for Instagram

Connects to the Business account and watches every incoming comment through the official webhook.

02

A Real Voice Profile

Seven personas, a formality dial, signature phrases, a don't-say list, and example replies the AI must match.

03

Sees the Post

Vision analysis reads the images and video, so a reply references what's actually in the frame.

04

Thread-Aware

Walks each comment back to its conversation root and answers the exchange, not the sentence.

05

Guardrails First

Spam and rate gates plus rules for 182 industries run before any AI does - regulated businesses never get quoted prices or medical advice.

06

Approve or Autopilot

A human approval queue or full auto-send, with quotas that pause automation before it overruns.